Working Title: Public Relations and Marketing Specialist - English Department

State Role Title: Public Relations and Marketing Specialist II

Position Type: Full-time Staff (Classified)

Position Status: Full-Time

FLSA Status: Non-Exempt: Eligible for Overtime

College/Division: College of Arts and Letters

Department: 100020 - English Department

Pay Rate: Pay Range

Specify Range or Amount: $40,000 - $42,250

Is this a JMU only position? No

Is this a grant-funded position? No

Is this a Conflict of Interest designated position? N/A

Beginning Review Date: 06/09/2025

About JMU:

James Madison University is a publicly funded university with a beautiful campus and a supportive community that is committed to preparing students for the future. The university offers excellent comprehensive benefits which include paid vacation, sick, parental, and community service leave in addition to 19 paid holidays a year; affordable health insurance; retirement through the Virginia Retirement System. We also offer a work-life balance and integration program, Balanced Dukes, that is designed to support the overall wellbeing of our employees and a Tuition Waiver Program that allows employees to have tuition waived for undergraduate and graduate level courses taken at JMU.

Visit our Prospective Employee site to learn more about what makes JMU a great place to work: bit.ly/JMUEmployment

General Information:

The Department of English is accepting applications for a Public Relations and Marketing Specialist. This position will work with the English Academic Unit Head to develop marketing and public relations strategies both within and outside of JMU.

Duties and Responsibilities:

Social Media and Marketing:
* Generate, publish, and edit content that reflects the mission, values, and goals of the English Department
* Manage the English Department website, social media, and other campus communications
* Support the publicity and marketing of English Department events, courses, and programs across multiple platforms, both digital and print
* Collaborate with the College of Arts and Letters and JMU media partners
* Support and facilitate the English Student Ambassador Program Monitor and report on effectiveness of social media and marketing (using KPis)

Curriculum Support:
*Maintain database of course syllabi
*Assign advisors and advisees for majors and minors

Departmental Support:
* Screen and answer calls
* Greet walk-in visitors
* Assist with outreach to alumni and donors
* Help with special projects
* Assist the Awards Committee
* Other duties as assigned

Qualifications:

Required Qualifications:
* Excellent oral and written communication skills
* Ability to prioritize assignments and meet deadlines
* Basic knowledge of website content management
* Expertise with Microsoft Office Suite (including Excel, Outlook, and TEAMS)
* Detail-oriented and creative approach to developing marketing and public relations plans
* Ability to work in a team

Additional Considerations:
* Knowledge of JMU systems, policies, and procedures
* Expertise with Cascade, Canva and Adobe Creative Cloud
* Experience with YouTube and other social media platforms

Conditions of Employment:  

Employment is contingent upon the successful completion of a criminal background check.

E-Verify Notice: After accepting employment, new hires are required to complete an I-9 form and present documentation of their identity and eligibility to work in the United States. James Madison University uses the E-Verify system to confirm identity and work authorization.

EEO Statement:

James Madison University is committed to creating and supporting a diverse and inclusive work and educational community that is free of all forms of discrimination. This institution does not tolerate discrimination or harassment on the basis of age, color, disability, gender identity or expression, genetic information, national origin, parental status, political affiliation, race, religion, sex, sexual orientation or veteran status.

We promote access, inclusion and diversity for all students, faculty, staff, constituents and programs, believing that these qualities are foundational components of an outstanding education in keeping with our mission. The university is interested in candidates whose experience and qualifications support an ongoing commitment to this core quality.

Anyone having questions concerning discrimination should contact the Office for Equal Opportunity: (540) 568-6991.

Reasonable Accommodation:

If you are an individual with a disability and need assistance searching or applying for jobs please contact us at (540) 568-3597 or jobs@jmu.edu. You may also visit the JMU Human Resource Office, located at 752 Ott Street, Harrisonburg, VA 22807 and we will be happy to assist you.