Working Title: Assistant or Associate Athletic Director for Ticket Operations

State Role Title: Administrative and Professional Faculty

Position Type: Administrative & Professional (Non-teaching Faculty)

Position Status: Full-Time

FLSA Status: Exempt: Not Eligible for Overtime

College/Division: Intercollegiate Athletics

Department: 300056 - Ticket Office

Pay Rate: Commensurate with Experience

Specify Range or Amount:

Is this a JMU only position? No

Is this a grant-funded position? No

Is this a Conflict of Interest designated position? No

Beginning Review Date: 10/21/2025

About JMU:

Mission
We are a community committed to preparing students to be educated and enlightened citizens who lead productive and meaningful lives.

Vision
To be the national model for the engaged university: engaged with ideas and the world.

Who We Are
Situated in the heart of Virginia’s beautiful Shenandoah Valley, the city of Harrisonburg is a vibrant community with a population of approximately 52,000. Harrisonburg is conveniently located approximately 120 miles from Washington, D.C. and Richmond, VA.

JMU is a selective, public institution with a growing national reputation for offering experiences that lead to an outstanding education and supportive environment for students, faculty and staff. The student body includes approximately 21,000 undergraduate and 1,800 graduate students, with over 1,000 full-time instructional faculty.

JMU offers thriving programs in the liberal arts, science and technology, and professional disciplines at the undergraduate, master’s and doctoral levels. JMU has achieved national recognition for the high quality of its academic programs, focus on maintaining strong student/faculty interaction, and innovative faculty research.

General Information:

James Madison University Athletics, a Division I member of the NCAA and Sun Belt, is seeking an Assistant or Associate Athletic Director for Ticket Operations. This job will be filled at either the Associate or Assistant AD level, depending on the successful candidate's experience, knowledge, and competencies.
This position is full-time and includes a comprehensive benefits package.

Duties and Responsibilities:

• Oversight of the JMU Athletic Ticket Office and its staff and execution of its operations while providing the highest level of customer service and maximizing potential revenue.
• Direct supervision of Director of Athletic Ticketing to include oversight and leadership for the Director’s management of Ticket Office Manager, Ticket Office Intern, Student-Workers, and additional Game Day Staff.
• Oversee the hiring and training of Ticket Office Staff as needed as well as student internship and practicum opportunities to provide specialized game day staffing and foster potential future Athletic Department Staff. Ensure execution of Ticket Office operations including ticket sales (walkup, phone, & internet), fund depositing, and customer relations and service.
• Manage season ticket sales for Football, Men’s & Women’s Basketball, including preseason renewals, promotion of new sales, seat allocations, Duke Club donation compliance, packaging, and delivery.
• Manage ticket sales for ad hoc and special events while working closely with other Athletics and University Offices.
• Provide student ticketing services for home, away, and postseason contests – collaborate on and promote student attendance efforts and facilitate associated ticketing.
• Facilitate season parking passes for Football and Men’s and Women’s Basketball.
• Ensure compliance with all financial reconciliations for daily transactions as well as monthly and annual activity. Provide tickets sales and revenue reports as requested.
• Analyze past sales and trends to set prices annually and budget annual revenue goals.
• Fulfill University and State audit and record retention guidelines.
• Follow NCAA Rules and Regulations, working with JMU Athletic Compliance office.
• Manage Paciolan Ticketing Software: Keep Athletic Department current with new developments in software and internet applications. Train appropriate Athletic and University staff as needed to be knowledgeable and efficient with Paciolan software applications.

Qualifications:

The required qualifications at the Assistant Athletic Director level are:

• At least five (5) years of full-time experience leading a College Athletics or professional sports tickets operations;
• At least three (3) years of additional full-time experience in college or professional sports with an emphasis on demonstrated success in revenue generation, fan engagement or development.
• Experience with Paciolan (or similar) tickets operations software
• At least three (3) years of experience supervising full-time staff members
• A proven track record of managing collaborative relationships, the ability to use various software applications and databases to maintain and review multiple reports.

The required qualifications at the Associate Athletic Director level are:

• At least five (5) years of full-time experience leading a College Athletics or professional sports tickets operations;
• At least five (5) years of additional full-time experience in college or professional sports with an emphasis on demonstrated success in revenue generation, fan engagement or development.
• Experience with Paciolan (or similar) tickets operations software
• At least five (5) years of experience supervising full-time staff members
• A proven track record of managing collaborative relationships, the ability to use various software applications and databases to maintain and review multiple reports.

Additional Posting Information:

JMU’s Dual Career and Community Resources Program is available for candidates that will be relocating to the area. For more information, please visit https://bit.ly/2OTF1NG.

Conditions of Employment:  

Employment is contingent upon the successful completion of a criminal background check.

E-Verify Notice: After accepting employment, new hires are required to complete an I-9 form and present documentation of their identity and eligibility to work in the United States. James Madison University uses the E-Verify system to confirm identity and work authorization.

EEO Statement:

James Madison University is committed to creating and supporting a diverse and inclusive work and educational community that is free of all forms of discrimination. This institution does not tolerate discrimination or harassment on the basis of age, color, disability, gender identity or expression, genetic information, national origin, parental status, political affiliation, race, religion, sex, sexual orientation or veteran status.

We promote access, inclusion and diversity for all students, faculty, staff, constituents and programs, believing that these qualities are foundational components of an outstanding education in keeping with our mission. The university is interested in candidates whose experience and qualifications support an ongoing commitment to this core quality.

Anyone having questions concerning discrimination should contact the Office for Equal Opportunity: (540) 568-6991.

Reasonable Accommodation:

If you are an individual with a disability and need assistance searching or applying for jobs please contact us at (540) 568-3597 or jobs@jmu.edu. You may also visit the JMU Human Resource Office, located at 752 Ott Street, Harrisonburg, VA 22807 and we will be happy to assist you.