Working Title: Student Social Media Manager - IE

State Role Title: Institutional Employment/Federal Work Study

Position Type: Institutional Employment

Position Status: Part-Time

FLSA Status: N/A

College/Division: Health and Wellbeing

Department: 100303 - AVP, Health and Well-Being

Pay Rate: Hourly

Specify Range or Amount: $12.41

Is this a JMU only position? N/A

Is this a grant-funded position? No

Is this a Conflict of Interest designated position? N/A

Beginning Review Date: 11/03/2025

About JMU:

Located in the heart of Virginia’s beautiful Shenandoah Valley, the city of Harrisonburg is approximately 120 miles from Washington, D.C. and Richmond, VA. With a population of just over 53,000, Harrisonburg is one of the most diverse communities in the Commonwealth of Virginia. JMU is a selective, public institution with a growing national reputation for offering experiences that lead to an outstanding education and inclusive environment for students, faculty and staff. The student body includes approximately 20,000 undergraduate and 1,900 graduate students, with over 1,000 full-time instructional faculty.

General Information:

This position will split time between the Student Affairs Communications and Marketing (SACM) office and the Student Affairs Health and Well-being office. Additionally, this position requires attending events and key points around campus.

Student Affairs Communications and Marketing (SACM) and Student Affairs Health and Well-being are seeking a creative, motivated, organized, and adaptable student Social Media Manager to join our team on a part-time basis. The ideal candidate will be responsible for developing and implementing engaging content across the Health and Well-being social media platforms to enhance online presence, engagement, and reach.

Duties and Responsibilities:

Curate, create, edit and publish high-quality content (images, videos and written posts) for HWB Social Instagram account.

Stay current with Health and Well-being news, updates and events happening on campus. Includes work around the JMU dimensions of wellbeing, Health Center, Counseling Center and Well Dukes.

Adhere to the brand guidelines and accessibility standards of James Madison University.

Co-develop and execute social media strategies to increase awareness and engagement.

Monitor social media channels for engagement opportunities and pulse checks.

Collaborate within the SACM team as well as with representatives across the division to accurately promote campaigns that support the mission of Student Affairs.

Analyze and report metrics from Brandwatch on a regular basis to make informed strategic decisions.

Stay up to date with the latest social media best practices, tools and trends.

Qualifications:

Qualifications:

Appreciation for and an interest in social media strategy and content creation

Strong organizational skills, with the ability to coordinate and plan several simultaneous projects

Ability to problem solve

Has a high attention to detail

Ability to communicate well while remaining friendly and professional

Strong desire to learn

Preferred Qualifications

Preference to candidates who are either studying Media Arts and Design, Marketing, or another related program, or have experience in social media management and/or content creation

Knowledge or strong interest in Health and Well-being

Basic proficiency with camera equipment, videography, photography, and editing

Basic proficiency in InDesign, Photoshop, and other Adobe Creative Suite software

Additional Posting Information:

Conditions of Employment:  

Students must be degree-seeking students, enrolled on at least a half-time basis (6 credits for undergraduate and 5 credits for graduate).

E-Verify Notice: After accepting employment, new hires are required to complete an I-9 form and present documentation of their identity and eligibility to work in the United States. James Madison University uses the E-Verify system to confirm identity and work authorization.

EEO Statement:

James Madison University is committed to creating and supporting a diverse and inclusive work and educational community that is free of all forms of discrimination. This institution does not tolerate discrimination or harassment on the basis of age, color, disability, gender identity or expression, genetic information, national origin, parental status, political affiliation, race, religion, sex, sexual orientation or veteran status.

We promote access, inclusion and diversity for all students, faculty, staff, constituents and programs, believing that these qualities are foundational components of an outstanding education in keeping with our mission. The university is interested in candidates whose experience and qualifications support an ongoing commitment to this core quality.

Anyone having questions concerning discrimination should contact the Office for Equal Opportunity: (540) 568-6991.

Reasonable Accommodation:

If you are a student with a disability and need assistance please contact the Office of Disability Services at (540) 568-6705 or disability-svcs@jmu.edu. You may also visit the Office of Disability Services, located in the Student Success Center, Suite 1202 and they will be happy to assist you.