Working Title: Social Media Content Creator - IE

State Role Title: Institutional Employment/Federal Work Study

Position Type: Institutional Employment

Position Status: Part-Time

FLSA Status: Exempt: Not Eligible for Overtime

College/Division: Communications and Marketing

Department: 100242 - University Communications

Pay Band: 

Pay Rate: Minimum Starting

Specify Range or Amount: $13

Is this a JMU only position? N/A

Is this a grant-funded position? No

Is this a Conflict of Interest designated position? N/A

Beginning Review Date: 03/20/2026

About JMU:

At James Madison University (JMU), we’re more than just a publicly funded institution — we’re a vibrant, welcoming community located on a stunning campus where innovation, collaboration, and personal growth thrive. Our mission is to prepare students for a bright future, and we believe that starts with supporting the people who make it all possible: our employees.

JMU offers several perks to all employees including:
• A Tuition Waiver Program that allows employees to have tuition waived for undergraduate and graduate level courses taken at JMU.
• Free Access to the University Recreation Center (UREC): Employees can enjoy facility access and program registration privileges at UREC and University Park. This includes the climbing wall, equipment centers, and group exercise studios.
• A variety of voluntary benefits such as Pet Insurance, Identity Theft and Legal Protection Plans, and several other supplemental benefits.
• Holiday Breaks: The university is granted 12 holidays a year.
• Talent Development Trainings: The Talent Development department offers a wide variety of personal and professional trainings, eligible for all employees to join.

At JMU, we believe in Being the Change — and that starts with creating an environment where you can grow, contribute meaningfully, and feel supported every step of the way.

Discover what makes JMU a great place to work: bit.ly/JMUEmployment

General Information:

The Student Social Media Content Creator will work closely with the JMU Social Media Manager and Social Media Assistant on the day-to-day social media creation for the JMU social media accounts.

As the Student Social Media Content Creator, you’ll play an important role in the voice of the JMU social media accounts. You’ll gain hands on and high level experience working on a brand’s social media presence and will have access to continuing education opportunities.

This position is for the Fall 2026 and Spring 2027 semesters. This position will work 10 hours a week with a mix of office hours and event coverage including Move-In and Weeks of Welcome. A flexible schedule is necessary to cover campus events (including athletic events) that occur during the week, evenings and weekends.

Applicants must be available to start working the week of August 17, 2026.

Duties and Responsibilities:

Research and develop student-oriented social media content based on emerging trends
in Higher Education social media and the broader social media space

Lead the creation and posting of trending short-form video content on JMU’s Instagram
account, Threads account, and YouTube Shorts

Organize and lead on-campus events for the social media team and other University
Communications student assistants

Create and post engaging content including event coverage for JMU’s Instagram stories
and Threads

Collaborate with other JMU University Communications interns on short-form video
content

Collaborate with campus partners on social media campaigns and initiatives

Serve as a JMU social media ambassador

Assist with other miscellaneous social media responsibilities, including but not limited to:
copywriting, writing alt-text for images, inventorying promotional items, brainstorming
content for Facebook, X, LinkedIn, Instagram and Threads

Qualifications:

• Strong verbal and written communication skills
• Strong understanding of the social media platforms JMU is active on (Facebook,
Instagram, LinkedIn, X, and Threads) and best practices for content creation on social
media
• Experience creating short-form video content, Instagram stories, and social media
graphics
• Strong organizational and time management skills
• Knowledge of and experience with accessibility best practices for social media creation
• Ability to work collaboratively and build relationships with students, faculty, and staff
• Ability to work independently and meet deadlines

Additional Posting Information:

Applicants need to provide a resume, cover letter, and samples of their work with their
application materials to be considered. Applicants should upload a document (as
required document “Portfolio”) that contains either the portfolio/samples of their work
directly, the link to their digital portfolio, or links to examples of their work.

By the end of this role, students will be able to:
Demonstrate dependability, punctuality, confidentiality, and accountability in daily work.
Demonstrate an understanding of creating social media content for an organization.
Demonstrate confidence in collaborating with a variety of stakeholders.
Manage deadlines and incorporate feedback into their work.
Demonstrate the ability to clearly articulate ideas to a variety of stakeholders.
Reflect on personal strengths and areas for growth, setting goals and strategies to enhance their professional development.

Conditions of Employment:  

E-Verify Notice: After accepting employment, new hires are required to complete an I-9 form and present documentation of their identity and eligibility to work in the United States. James Madison University uses the E-Verify system to confirm identity and work authorization.

EEO Statement:

James Madison University is committed to creating and supporting a diverse and inclusive work and educational community that is free of all forms of discrimination. This institution does not tolerate discrimination or harassment on the basis of age, color, disability, gender identity or expression, genetic information, national origin, parental status, political affiliation, race, religion, sex, sexual orientation or veteran status.

We promote access, inclusion and diversity for all students, faculty, staff, constituents and programs, believing that these qualities are foundational components of an outstanding education in keeping with our mission. The university is interested in candidates whose experience and qualifications support an ongoing commitment to this core quality.

Anyone having questions concerning discrimination should contact the Office for Equal Opportunity: (540) 568-6991.

Reasonable Accommodation:

If you are an individual with a disability and need assistance searching or applying for jobs please contact us at (540) 568-3597 or jobs@jmu.edu. You may also visit the JMU Human Resource Office, located at 752 Ott Street, Harrisonburg, VA 22807 and we will be happy to assist you.