Working Title: Social Media Content Creator/Ambassador - IE

State Role Title: Institutional Employment/Federal Work Study

Position Type: Institutional Employment

Position Status: Part-Time

FLSA Status: Exempt: Not Eligible for Overtime

College/Division: Communications and Marketing

Department: 100242 - University Communications

Pay Rate: Hourly

Specify Range or Amount: $12.41

Is this a JMU only position? No

Is this a grant-funded position? No

Is this a Conflict of Interest designated position? No

Beginning Review Date: Mar 17, 2025

About JMU:

Located in the heart of Virginia’s beautiful Shenandoah Valley, the city of Harrisonburg is approximately 120 miles from Washington, D.C. and Richmond, VA. With a population of just over 53,000, Harrisonburg is one of the most diverse communities in the Commonwealth of Virginia. JMU is a selective, public institution with a growing national reputation for offering experiences that lead to an outstanding education and inclusive environment for students, faculty and staff. The student body includes approximately 20,000 undergraduate and 1,900 graduate students, with over 1,000 full-time instructional faculty.

General Information:

The Student Social Media Content Creator/Ambassador will work closely with the JMU Social Media Manager and Social Media Assistant on the day-to-day social media creation for the JMU social media accounts.

As the Student Social Media Content Creator/Ambassador, you’ll play an important role in the strategy and voice of the JMU social media accounts. You’ll gain hands on and high level experience working on a brand’s social media presence and will have access to continuing education opportunities.

This position is for the Fall 2025 and Spring 2026 semesters. This position will work 10 hours a week with a mix of office hours and event coverage including Move-In and Weeks of Welcome. A flexible schedule is necessary to cover campus events (including athletic events) that occur during the week, evenings and weekends.

Applicants must be available to start working the week of August 11, 2025.

Duties and Responsibilities:

Research and develop student-oriented social media content based on emerging trends in Higher Education social media and the broader social media space

Lead the creation and posting of trending short-form video content on JMU’s Instagram account, Threads account, and YouTube Shorts

Organize and lead on-campus events for the social media team and other University Communications student assistants

Create and post engaging content including event coverage for JMU’s Instagram stories and Threads

Collaborate with other JMU University Communications interns on short-form video content

Collaborate with campus partners on social media campaigns and initiatives

Serve as a JMU social media ambassador

Assist with other miscellaneous social media responsibilities, including but not limited to: copywriting, writing alt-text for images, inventorying promotional items, brainstorming content for Facebook, X, LinkedIn, Instagram and Threads

Qualifications:

Strong verbal and written communication skills

Strong understanding of the social media platforms JMU is active on (Facebook, Instagram, LinkedIn, X and Threads) and best practices for content creation on social media

Experience creating short form video content, Instagram stories, and social media graphics

Strong organizational and time management skills

Knowledge of and experience with accessibility best practices for social media creation

Ability to work collaboratively and build relationships with students, faculty and staff

Ability to work independently and meet deadlines

Additional Posting Information:

Applicants should provide a resume, cover letter, and samples of their work with their application materials to be considered. Applicants should upload a document (as required document “Portfolio”) that contains either the portfolio/samples of their work directly, the link to their digital portfolio, or links to examples of their work.

Conditions of Employment:  

Students must be degree-seeking students, enrolled on at least a half-time basis (6 credits for undergraduate and 5 credits for graduate).

Students must have a 2.0 or better cumulative GPA.

E-Verify Notice: After accepting employment, new hires are required to complete an I-9 form and present documentation of their identity and eligibility to work in the United States. James Madison University uses the E-Verify system to confirm identity and work authorization.

EEO Statement:

James Madison University is committed to creating and supporting a diverse and inclusive work and educational community that is free of all forms of discrimination. This institution does not tolerate discrimination or harassment on the basis of age, color, disability, gender identity or expression, genetic information, national origin, parental status, political affiliation, race, religion, sex, sexual orientation or veteran status.

We promote access, inclusion and diversity for all students, faculty, staff, constituents and programs, believing that these qualities are foundational components of an outstanding education in keeping with our mission. The university is interested in candidates whose experience and qualifications support an ongoing commitment to this core quality.

Anyone having questions concerning discrimination should contact the Office for Equal Opportunity: (540) 568-6991.

Reasonable Accommodation:

If you are a student with a disability and need assistance please contact the Office of Disability Services at (540) 568-6705 or disability-svcs@jmu.edu. You may also visit the Office of Disability Services, located in the Student Success Center, Suite 1202 and they will be happy to assist you.