Working Title: Associate Director of Fan Engagement

State Role Title: Administrative and Professional Faculty

Position Type: Administrative & Professional (Non-teaching Faculty)

Position Status: Full-Time

FLSA Status: Exempt: Not Eligible for Overtime

College/Division: Intercollegiate Athletics

Department: 300024 - Marketing/Promotions

Pay Rate: Commensurate with Experience

Specify Range or Amount:

Is this a JMU only position? No

Is this a grant-funded position? No

Is this a Conflict of Interest designated position? No

Beginning Review Date: 10/04/2025

About JMU:

Mission
We are a community committed to preparing students to be educated and enlightened citizens who lead productive and meaningful lives.

Vision
To be the national model for the engaged university: engaged with ideas and the world.

Who We Are
Situated in the heart of Virginia’s beautiful Shenandoah Valley, the city of Harrisonburg is a vibrant community with a population of approximately 52,000. Harrisonburg is conveniently located approximately 120 miles from Washington, D.C. and Richmond, VA.

JMU is a selective, public institution with a growing national reputation for offering experiences that lead to an outstanding education and supportive environment for students, faculty and staff. The student body includes approximately 21,000 undergraduate and 1,800 graduate students, with over 1,000 full-time instructional faculty.

JMU offers thriving programs in the liberal arts, science and technology, and professional disciplines at the undergraduate, master’s and doctoral levels. JMU has achieved national recognition for the high quality of its academic programs, focus on maintaining strong student/faculty interaction, and innovative faculty research.

General Information:

JMU, a full member of Sun Belt Conference, affiliate member of the American Athletic and Mid-American Conferences, and the NCAA Division I Football Bowl Subdivision (FBS), seeks an Associate Director of Fan Engagement. This position is a full time, 12 month position with a full comprehensive benefits package.

Duties and Responsibilities:

Duties include but are not limited to:

• Develop and implement fan engagement outreach plans for JMU Athletics sport programs, including both game day/event programming and promotions as well as strategic campaigns to involve fans and the community that result in higher attendance and fan engagement.
• Responsible for driving ticket sales and attendance utilizing strategic marketing plans that incorporate JMU Athletics digital marketing resources (Paciolan, Eloqua, etc.) to increase revenue while also engaging with the student body to promote attendance.
• Collaborate with External Operations units on e-mail creation and social media campaigns for fans and student body; driving awareness and involvement for assigned sports.
• Responsible for programs such as the Duke Dog Reading Program and other community focused special events as assigned.
• Collaborate with JMU Sports Properties to assist in coordination and fulfillment of sponsorship obligations as they relate to contractual obligations for assigned sports. Works closely with Daktronics representative to make sure all game day needs and sponsorship fulfillment is being met around video boards.
• Responsible for providing oversite and supervision to the Fan Engagement Assistants, aiding in their professional growth for their assigned sports.

Qualifications:

Required:

• Bachelor’s degree, preferably in sports marketing or related field
• Possess experience working in sports marketing, preferably in a campus setting.
• Working knowledge of Microsoft Office is required with preference given to candidates with Adobe suite (Photoshop, Illustrator, InDesign, Premier) experience
• The ability to communicate effectively and work well with all JMU constituents – internal and external to better enhance relationships
• Possess excellent interpersonal, organizational and communication skills
• Ability to perform detail-oriented and creative work
• Ability to lead young professionals and cultivate their professional growth in the sports marketing industry
• Experience working in a team environment
• Must be able to work a flexible schedule including nights and weekends

Preferred:

• Experience in Collegiate Athletics, specifically Marketing/Fan Engagement/Promotions
• Proficiency in Adobe Creative Suite
• Previous supervision of other employees or student workers

Additional Posting Information:

JMU’s Dual Career and Community Resources Program is available for candidates that will be relocating to the area. For more information, please visit https://bit.ly/2OTF1NG.

Conditions of Employment:  

Employment is contingent upon the successful completion of a criminal background check.

E-Verify Notice: After accepting employment, new hires are required to complete an I-9 form and present documentation of their identity and eligibility to work in the United States. James Madison University uses the E-Verify system to confirm identity and work authorization.

EEO Statement:

James Madison University is committed to creating and supporting a diverse and inclusive work and educational community that is free of all forms of discrimination. This institution does not tolerate discrimination or harassment on the basis of age, color, disability, gender identity or expression, genetic information, national origin, parental status, political affiliation, race, religion, sex, sexual orientation or veteran status.

We promote access, inclusion and diversity for all students, faculty, staff, constituents and programs, believing that these qualities are foundational components of an outstanding education in keeping with our mission. The university is interested in candidates whose experience and qualifications support an ongoing commitment to this core quality.

Anyone having questions concerning discrimination should contact the Office for Equal Opportunity: (540) 568-6991.

Reasonable Accommodation:

If you are an individual with a disability and need assistance searching or applying for jobs please contact us at (540) 568-3597 or jobs@jmu.edu. You may also visit the JMU Human Resource Office, located at 752 Ott Street, Harrisonburg, VA 22807 and we will be happy to assist you.