Working Title: Assistant Director of Fan Engagement

State Role Title: Administrative and Professional Faculty

Position Type: Administrative & Professional (Non-teaching Faculty)

Position Status: Full-Time

FLSA Status: Exempt: Not Eligible for Overtime

College/Division: Intercollegiate Athletics

Department: 300024 - Marketing/Promotions

Pay Rate: Commensurate with Experience

Specify Range or Amount:

Is this a JMU only position? No

Is this a grant-funded position? No

Is this a Conflict of Interest designated position? No

Beginning Review Date: 01/28/2026

About JMU:

Mission
We are a community committed to preparing students to be educated and enlightened citizens who lead productive and meaningful lives.

Vision
To be the national model for the engaged university: engaged with ideas and the world.

Who We Are
Situated in the heart of Virginia’s beautiful Shenandoah Valley, the city of Harrisonburg is a vibrant community with a population of approximately 52,000. Harrisonburg is conveniently located approximately 120 miles from Washington, D.C. and Richmond, VA.

JMU is a selective, public institution with a growing national reputation for offering experiences that lead to an outstanding education and supportive environment for students, faculty and staff. The student body includes approximately 21,000 undergraduate and 1,800 graduate students, with over 1,000 full-time instructional faculty.

JMU offers thriving programs in the liberal arts, science and technology, and professional disciplines at the undergraduate, master’s and doctoral levels. JMU has achieved national recognition for the high quality of its academic programs, focus on maintaining strong student/faculty interaction, and innovative faculty research.

General Information:

James Madison University Athletics is seeking applications for an Assistant Director of Fan Engagement. This is a full-time position with a comprehensive benefits package.

Duties and Responsibilities:

• Responsible for the development and execution of promotional and marketing efforts for assigned Olympic sports programs. Including development of all collateral, promotional elements, in-game atmosphere, and attendance.
• Oversight of the JMU Athletics Fan Engagement Internship/Practicum program. Includes recruiting, interviewing and hiring qualified candidates, managing scheduling, day to day operations and activities, and supervision of staff. Utilize student interns to develop and execute marketing plans for assigned Olympic sports programs.
• Responsible for the oversight, development, operations and promotion of specials programs, including but not limited to the Puppy Pound Kids Club. Also responsible for coordination and staff for all community and campus outreach events.
• Responsible for assisting with the marketing efforts for the Football program. Football responsibilities include promotion and operations of the game day Fan Zone as well as in-game production responsibilities.
• Collaborate with JMU Sports Properties to assist in coordination and fulfillment of sponsorship obligations as they relate to contractual obligations.
• Create and send emails for programming relevant to JMU Athletics Fan Engagement, to include emails for the Puppy Pound kids club as well as other events and programs as needed such as promotional events and group outreach. Responsible for creating graphics for all programming.
• Ensure compliance with all relevant institutional, Sun Belt Conference and NCAA rules and regulations.

Qualifications:

Required:

• Possess experience in sports marketing, preferably in a campus setting.
• Working knowledge of Microsoft Office is required with preference given to candidates with Adobe suite (Photoshop, Illustrator, InDesign, Premier) experience.
• The ability to communicate effectively and work well with all JMU constituents – internal and external to better enhance relationships.
• Possess excellent interpersonal, organizational and communication skills
• Ability to perform detail-oriented, creative work
• Experience working in a team environment and must be able to work a flexible schedule including nights and weekends.

Preferred:

• Experience in Collegiate Athletics
• Proficiency in Adobe Photoshop
• Bachelors Degree
• Previous athletics marketing and promotions experience.

Additional Posting Information:

JMU’s Dual Career and Community Resources Program is available for candidates that will be relocating to the area. For more information, please visit https://bit.ly/2OTF1NG.

Conditions of Employment:  

Employment is contingent upon the successful completion of a criminal background check.

E-Verify Notice: After accepting employment, new hires are required to complete an I-9 form and present documentation of their identity and eligibility to work in the United States. James Madison University uses the E-Verify system to confirm identity and work authorization.

EEO Statement:

James Madison University is committed to creating and supporting a diverse and inclusive work and educational community that is free of all forms of discrimination. This institution does not tolerate discrimination or harassment on the basis of age, color, disability, gender identity or expression, genetic information, national origin, parental status, political affiliation, race, religion, sex, sexual orientation or veteran status.

We promote access, inclusion and diversity for all students, faculty, staff, constituents and programs, believing that these qualities are foundational components of an outstanding education in keeping with our mission. The university is interested in candidates whose experience and qualifications support an ongoing commitment to this core quality.

Anyone having questions concerning discrimination should contact the Office for Equal Opportunity: (540) 568-6991.

Reasonable Accommodation:

If you are an individual with a disability and need assistance searching or applying for jobs please contact us at (540) 568-3597 or jobs@jmu.edu. You may also visit the JMU Human Resource Office, located at 752 Ott Street, Harrisonburg, VA 22807 and we will be happy to assist you.